Mike Noe knows how to add a little sparkle to the holiday season.
While he’s in the business of selling diamonds at Noe’s Jewelry, the Raymore business man recently completed a major remodel project just in time for giving season.
“We had a complete remodel – new lighting, new showcases, carpet and paint,” Noe, 61, said.
The changes were completed this fall.
The shop, located at 2017 W Foxwood Dr, specializes in everything from custom design to simple jewelry repairs.
“I feel that we offer better quality than the typical jewelry stores,” he said.
A lot of the store’s product is made in the United States, which isn’t a standard, Noe said. He also hand-selects all the jewelry and the diamonds are hand-picked.
In the jewelry business, the Noe family is no stranger to Cass County. Noe’s grandfather, Hulett, started the business in Butler in 1909. In 1956, his parents, Robert and Mary, opened a store on the Harrisonville Square.
Over the course of 43 years, Noe’s Jewelry was a fixture in downtown Harrisonville.
Noe grew up working in his parent’s store, which would ultimately be located in three different buildings.
“I was a Square brat,” he said. “They used to say that the village raises the children. I was literally raised by everyone around the square.”
After graduating from Harrisonville High School in 1970, Noe went to college to study pre-medicine. He soon realized, though, that he was artistic and wanted to take up the family’s business instead.
“I grew up in the business; this is what I do,” he said. “I love working with our customers.”
Noe went on to complete eight months at a jeweler’s trade school.
“Most of the training is on the job, as are most,” he said.
Noe continued to enjoy working in the store and would eventually decide to purchase the business with his wife, Robin, from his his parents in 1997 when the store was located in a building at Wall and Independence streets.
The decline of the hustle and bustle on the Square would eventually cause Noe, a lifelong Cass County resident, to reevaluate staying in the Harrisonville community.
“The Square was the meeting place of Cass County. It was where everyone went to have coffee every morning. It was where everyone came to do their county business,” Noe said.
But the times were changing and businesses started to spread out.
“With the square situation and way it was, I felt it was time to move north,” he said.
Noe chose to set up shop in the Raymore community.
After the move, business was booming for the shop and Noe kept having to find bigger showrooms.
He moved to their present location, in front of Walmart, in 2004. The store has about 34,000-square-feet of space.
Today, Noe says he has had the privilege to work with the children, grandchildren, and even the great-grandchildren of people who worked for his grandfather and father.
While styles in jewelry have changed some, service hasn’t gone out of style at Noe’s.
“We pride ourselves on taking care of our customers,” Noe said. “We still offer the same services my granddad did.”
Noe realizes that there is importance in maintaining a personal connection with his customers through the decades.
“Our customers become our friends, which is extremely important. Trust is the biggest five-letter word in our vocabulary,” he said. “We’re in the business of making memories.”
Noe also considers it to be an opportunity to help customers of his parents and grandparents.
“I’m fixing and repairing jewelry that my grandfather and father sold. There is a lot of pride in doing that,” he said.
The store also offers a full jewelry appraisal service, a large bridal collection, an estate jewelry department, and several designer lines.
Noe’s advice when purchasing jewelry: “You should feel it, touch it, see it,” he said. “Know who you're buying it from and make sure they can service it.”
The store’s regular hours are 10 a.m.-9 p.m. Tuesday-Thursday; 10 a.m.-6 a.m. Fridays, and 10 a.m.-5 p.m. Saturdays. The shop will be open 10 a.m.-7 p.m. Mondays through December.