Going red

bbashioum@demo-mo.comFebruary 14, 2014 

This month, many relate to the color of red as a symbol of all things commonly fixated with Valentine's Day – boxes of chocolate hearts, roses and maybe even cupid.

But during February on Belton’s Main Street, red is the color of awareness of the No. 1 killer among women – heart disease.

In honor of Go Red for Women, a national campaign sponsored by the American Heart Association in its 10th year, a handful of Main Street businesses are showing off their red as they work to raise funds to prevent heart disease among women.

Annually, heart disease kills more women than all forms of cancer combined.

Go Red for Women’s national “Wear Red” day was Feb. 7, and Main Street’s efforts were kicked off on the following day, Feb. 8, by Callie Justice and Rachel Ropp at Simply Charmed, an antique/refurbished furniture shop, located at 314 Main St.

“Awareness is the key,” Ropp said. “Heart disease is a silent killer.”

Ropp says their goal is to raise at least $1,000. “I would love it if we did a little bit more and did $1,500 – which I think we can,” she said.

They’re looking to the community to visit their shop, or any other of the participating businesses, and drop off a donation in a “Go Red” donation can. Businesses with the “Go Red” cans include Simply Charmed, Stacks Depot, Whistle Stop Antiques Belton, Tara's Cafe and Malt Shop, Ruby Red Slippers Antiques and Collectibles, The Man Cave, Top to Bottom, and The Gift Box.

Ropp said the location of Main Street was an ideal place to promote Go Red. “It’s an easy spot (for anyone) to throw a couple dollars in,” she said. “The size of your donation doesn’t matter. A little bit helps.”

Simply Charmed is also selling paper red hearts in which individuals can purchase in honor of women they know who are dealing with heart health issues for $5. The hearts will then be displayed on Simply Charmed’s store window, with the woman’s first name written on them.

“It’s a fun way to promote awareness,” Ropp said.

Individuals can also give online at www.goredforwomen.org/wearredday/donate.

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